What was your first ever job?
Well, as it happens, I was actually a lawnmower on Hofgårds Golfclub in Varberg. Back then i knew Little of the future to come, and even less of the possiblities of Virtual Reality.
Which job roles and experience did you gain did you gain to get to where you are now?
I learned early to work until the job was finished, to prioritize and to be efficient. My interest in humanity led me to a career in sales where I thrived on the ability to build long lasting relationships. In this role I explored every aspect from cold calling and retail to bartering and B2B transactions. The job left me with some great friend throughout the years which have also been some of my greatest and most inspiring teachers.
What made you choose the job role you are in now?
I felt that it was time for something new, I always wanted to create something by myself in a groundbreaking industry.
I did start up an aerial drone production company in 2015, but when my brother started at Vive and I got introduced to VR, I realised VR was for me. It was actually a great combination to merge my sales, project, and account manager experience gained at Antura with my drone production company to form a new VR ground for the base of my company.
How has the industry changed throughout your career?
When I first tried Oculus at SIME Stockholm a couple of years back I was mind blown but didn’t think of it more. When I decided to start work with VR early 2016 there weren’t that many business opportunities and people didn’t really know what VR was all about.
During the summer, I got my first VR gig with Sweden Rock Festival which turned out great. At that time the companies I was targetting had come to understand VR is useful but the investments in this “new” field where slow.
However, the pace during the last 6 months has increased tremendously with lots of new VR companies alongside a demand for experiences in virtual, augmented and 360.
This is just the beginning of a huge wave where VR will impact more or less all industries.
What excites you about working in the technology space?
When you see what you can actually achieve with the technologies we already have, the inspiration flows and through you and you realise that the possibilities to change the world for the better are enormous.
Which technology businesses or personalities inspire you?
The most inspiring people are open, optimistic and always helping. I meet new people and friends every day and I really love the energy and drive that surrounds them.
When it comes to technology it’s inspiring to see what a mix of technologies can achieve. Combine Unity gaming, volumetric scanning, augmented techniques, immersive audio, 360 reality and the different haptics out there. All these technologies will expand and merge into a new generation of not just Virtual Realities, but Realities.
Which technology couldn't you live without?
Hard question, I have never been to attached to specific technologies. It is in constant development and I think you need to keep an open mind and not get stuck to much. Personally, I’m quite down to the basics. It would be hard to live without a washing machine and some basic means of transportation.
For someone working in the technology space what advice could you offer to ensure they fulfil a successful career?
Wow, that’s a tough one and I guess I can only speak for myself. But I’ve been trying to live by some easy rules regardless of the fields I’ve been working in over the years:
- Enjoy life and the day at hand
- Finish what you start
- Stay loyal to your friends
- Say yes to new opportunities, how hard can it be?
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