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IT & InnovationData Power and Rugby

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Carley Malena
Posted byCarley Malena

Carley is our Brand & Events Manager. She hosts MeetUps internationally and ensures that our ethos 'We are connecting Europe™' is met.

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The power behind data is immense. You can either use it or lose it. As we push forward into 2017 it is more than apparent that information formed in abundance provides much added value if it is analysed correctly; holding insights into consumer behaviours that will enable you to provide a better product or service. Investment in this area is surely fundamental to growing businesses…

How about sports? Have you ever considered industries you would never expect to be using data to form competitive advantage over their rivals?

James Londal, Director at MyLife Digital came along to Headspace in Farringdon for December's Eurostaff Connect London to present the power behind data and rugby to our guests and showcase that it really is possible to help performing teams establish key performance indicators for ongoing monitoring purposes through the use of data accumulated from pitch to computer!

Just like businesses, keeping at the top of the leader board is a must. The process of managing the teams performance successfully is not all just about what happens in training and out on the pitch but establishing through video copy what the players and sport coded physiological and psychological data and reports, biometric data from wearables (e.g. GPS trackers, HR monitors, blood sugar level meters, accelerometers & gyros) are telling us. These elements help to reduce the workload for coaches and support richer, deeper coaching conversations with athletes to enhance sport performance.  

In an app heavy world, sport specific applications have been created to enable athletes to chart their improvements, analyse their data and ensure compliance with coaching, medical and nutritional protocols.

For further information feel free to contact our Eurostaff Expert and Director at MyLife Digital James Londal today!

Join Eurostaff Connect London here.

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